£41m
Online revenue managed. The Jockey Club.
CRM and Digital Growth for UK SMEs
Built by someone who has run the systems
You've got a CRM no one uses, email that converts no one, and a website that loses enquiries. This is fixable. I have spent over a decade doing exactly this, inside real businesses with real revenue on the line.
The way customers find and buy from businesses is also changing faster than most SMEs have time to track. I do that tracking, so you don't have to.
45%
CPA reduction. 80% more leads. Sopro.
34%
Database growth in 12 months. Goodwood Estate.
10+
Years running the systems, not advising on them.
Sound familiar?
Your CRM is a contact list, not a sales tool
Leads go in. Nothing happens. No pipeline. No follow-up. No visibility over who is close to buying and who went cold three months ago.
Your email goes to everyone and converts no one
Same message, same list, every time. No segmentation, no automation. Open rates are falling and you are not sure why.
Your website gets traffic but loses enquiries
People visit, look around, and leave. No clear next step. No capture. No follow-up. Traffic that does not convert is wasted spend.
How Can I Help
CRM Setup and Development
Fix your pipeline, structure your data, build automation that works. Your platform or a new one. Set up and handed back, or managed ongoing. Your choice.
Email and Automation
Segmented campaigns and lifecycle flows that convert. No more sending the same thing to everyone and hoping for the best.
Conversion and Customer Journey
Find where leads are dropping off and fix it. More enquiries from the traffic you already have, without spending more on ads.
Reporting and Data Foundations
Clear, reliable visibility over what is working. Built to inform decisions, not fill decks with numbers that do not mean anything.
Local Search and GMB
Show up when local customers are searching for what you do. GMB managed, optimised and kept current.
Website and Ecommerce Builds
Conversion-focused websites and Shopify or Squarespace ecommerce setups for retainer clients. Built to capture leads and sell, connected to your CRM from day one.
AI Integration and Readiness
Practical AI tools embedded into your workflows and customer systems. Not hype. Specific tools, specific use cases, measurable difference.
Built by someone who has run the systems, not just advised on them.
I have spent over a decade inside serious businesses fixing the same problems I now fix for clients. The Jockey Club. Goodwood. Sopro. Accord Healthcare. Real systems, real revenue, real accountability.
Based in North Devon, I built Surfon for growing SMEs across the South West and nationally, businesses that have exactly the same problems as those big organisations, but almost no access to the level of experience required to fix them properly.
Worth being straight about
Not tied to any platform
Not paid to recommend HubSpot or anyone else. The recommendation is always what is right for your business at your stage, full stop.
Not for everyone
Need a brand built, ads managed, or social content created? Wrong person. Need your digital foundations to actually work? Right person.
Not an AI evangelist
I have been using AI in commercial settings since it launched. That means I can tell you what it is actually worth to your business and what it isn't. That is more useful than the hype
Not sure where to start?
Book a free 30-minute audit. I look at your actual setup, tell you what is broken and what to fix first. No pitch. No obligation. You leave with a clear action list either way.